The "Guldvargen" is a gala where the year's best marketing efforts from Värmland are recognized and rewarded. The Marketing Association in Värmland, Sweden receives competition entries each year from clients based in Värmland or from agencies/producers in Värmland (or from both).
"Årets Valp" celebrates rising stars who, like seeds, have begun to grow and flourish in the creative world. This category gives the stage to young creatives in Värmland who have been active for a maximum of two years or are still studying within creative fields.
The category is a tribute to innovation, originality, and the courage to break new ground. By submitting their portfolio or a project they are proud of, participants get the chance to showcase their talents — and perhaps become the industry's next guiding star.
The motivation:
Everyone starts somewhere. But few begin with as much heart, curiosity, and thoughtfulness as León Centellini. He has not only learned the craft — he has done so with presence, openness, and a desire to find his own path rather than follow someone else's. For showing that the most important thing isn't always knowing, but sensing when you're in the right place, León is this year’s most obvious choice for "Årets Valp."
"Årets Valp" celebrates rising stars who, like seeds, have begun to grow and flourish in the creative world. This category gives the stage to young creatives in Värmland who have been active for a maximum of two years or are still studying within creative fields.
The category is a tribute to innovation, originality, and the courage to break new ground. By submitting their portfolio or a project they are proud of, participants get the chance to showcase their talents — and perhaps become the industry's next guiding star.
The motivation:
Everyone starts somewhere. But few begin with as much heart, curiosity, and thoughtfulness as León Centellini. He has not only learned the craft — he has done so with presence, openness, and a desire to find his own path rather than follow someone else's. For showing that the most important thing isn't always knowing, but sensing when you're in the right place, León is this year’s most obvious choice for "Årets Valp."
