Second Chance stands as a dedicated platform promoting second-hand practices to support the circular economy. Through the distribution of information, the cultivation of awareness, and active engagement within the second-hand community, the goal is to empower individuals to make environmentally conscious and sustainable choices.
The Breif
(This project is a part of an school admission)
"In this year's home assignment, we invite you to explore the resources available in a local area. You can choose the specific local area you want to work with and determine how the resources you select can be utilized in relation to a design solution. Resources can take various forms, ranging from recycling centers, natural and synthetic materials, industrial waste products, food items, social relationships, traditions, data, labor, energy, nature, knowledge, communities, ideas, people, sun, wind, water, etc.
Depending on the local area you choose, there will be different resources available that you can use to develop new design proposals in relation to the program and/or the field of study you are applying for."
"In this year's home assignment, we invite you to explore the resources available in a local area. You can choose the specific local area you want to work with and determine how the resources you select can be utilized in relation to a design solution. Resources can take various forms, ranging from recycling centers, natural and synthetic materials, industrial waste products, food items, social relationships, traditions, data, labor, energy, nature, knowledge, communities, ideas, people, sun, wind, water, etc.
Depending on the local area you choose, there will be different resources available that you can use to develop new design proposals in relation to the program and/or the field of study you are applying for."
The problem
We humans are known for many good things. Living sustainably is not one of them.
One of the major contributors to pollution is our textile industry, which is responsible for approximately 10% of all carbon dioxide emissions.
To provide some context, it takes nearly 7,000 liters of water to cultivate enough cotton for a pair of jeans.
The textile industry
The Linear Society
![]()
Today, we largely live in a linear society. We exploit raw materials, manufacture, use, and then discard them.
Not only are these vast landfills of clothing created somewhere in the world, but this process must constantly restart. New clothes need to be manufactured, and new raw materials must be sourced.
Not only are these vast landfills of clothing created somewhere in the world, but this process must constantly restart. New clothes need to be manufactured, and new raw materials must be sourced.
The Circular Society
![]()
The circular society is a society where things are reused. Where a no longer usable sweater or bicycle isn't simply thrown away and turned into waste, but rather repurposed. The bicycle might be melted down and turned into coffee capsules, and the sweater could be used by someone it fits.
Solution
How do we get there?
There are several ways to work towards a more sustainable society, and one of the most popular approaches in recent years has been second-hand shopping.
Instead of purchasing from "fast fashion" companies, people are now turning to local stores or individuals.
Second-hand stores have not only made it possible for individuals to buy clothes in a sustainable manner but have also opened the door for selling their own clothing.
There are several ways to work towards a more sustainable society, and one of the most popular approaches in recent years has been second-hand shopping.
Instead of purchasing from "fast fashion" companies, people are now turning to local stores or individuals.
Second-hand stores have not only made it possible for individuals to buy clothes in a sustainable manner but have also opened the door for selling their own clothing.
Where?
Södermalm in Stockholm, Sweden, has not missed out on this trend, with almost half of all second-hand stores in Stockholm located here.
This, coupled with the fact that Södermalm has a population that has been more environmentally and sustainability-minded over the years compared to the rest of Stockholm and Sweden, makes it no coincidence that second-hand stores thrive specifically in Södermalm.
Södermalm in Stockholm, Sweden, has not missed out on this trend, with almost half of all second-hand stores in Stockholm located here.
This, coupled with the fact that Södermalm has a population that has been more environmentally and sustainability-minded over the years compared to the rest of Stockholm and Sweden, makes it no coincidence that second-hand stores thrive specifically in Södermalm.
How do we contribute?
I have created a platform in favor of second-hand practices to support the circular economy. By disseminating information, raising awareness, and actively participating in the second-hand community, more people can make informed and sustainable choices.
Once a month, a market is organized at Medborgarplatsen in Södermalm. Local second-hand stores have the opportunity to showcase their offerings to both new and existing customers. Most importantly, this event provides a chance for individuals who may not have been previously interested in second-hand items to discover this world. Of course, private individuals who want to support the circular economy are also welcome to sell clothing.
I have created a platform in favor of second-hand practices to support the circular economy. By disseminating information, raising awareness, and actively participating in the second-hand community, more people can make informed and sustainable choices.
Once a month, a market is organized at Medborgarplatsen in Södermalm. Local second-hand stores have the opportunity to showcase their offerings to both new and existing customers. Most importantly, this event provides a chance for individuals who may not have been previously interested in second-hand items to discover this world. Of course, private individuals who want to support the circular economy are also welcome to sell clothing.
Design proposal
Logotype
Moodboard
![]()
Color palette
![]()
Sketches
Logotype
![]()
Logotype
Poster
Design in use
